Hello & welcome!
I am Esrida, wife to one and mother to two beautiful little girls. I was born and bred in Pretoria, in sunny South Africa. I run on coffee and by choice only wear makeup when I have to look socially acceptable. The rest of the time you will find me in my active wear. I believe that if you don’t dream big, you might as well leave it. So I am slowly building an empire, based on my own terms of success.
I serve overwhelmed and stressed individuals by helping them change their priorities, to simplify their lives to be more fulfilling in order to reach their goals.
I believe that life should be easy, carefree, and simple. Although not always possible, we can each do our part in trying to accomplish this not only for ourselves but for others as well. There is no greater joy in life than knowing you helped someone else to smile bigger, laugh louder, or love deeper.
A life lead simply is my creative outlet, my venting space, a place where I can go and hide after a long day or share my happiness. The aim is not to be a blogger, but rather a guide intent on sharing my life, my story, my challenges and my achievements.
Join me on this journey, share your own experiences and get to know the girl behind the screen.
why a life lead simply?
My vision behind a Life lead simply is to share my experiences and knowledge on how to make your life a little less complicated, because I believe there is an absolute joy in a simple life.
my goal with a life lead simply
I am here to help you
Simplify your life
Eliminate toxins from your life
Minimise the aspects of your life which is not important, and emphasise the aspects of your life which are
I own a catering and events business, I do this blog, run another website, and an online store. I have 2 small kids, a Husband and pets. Husband is a labour lawyer, who is busy with his MBA. As you can imagine, we have a busy household. Between the planning and cleaning and working and cooking there are little time left to struggle. Because we have such busy lives we realised that if we do not simplify our lifestyle we will never get around to do most things, we will bring up our kids in chaos, and most probably never attain life satisfaction. Our journey to simplify started, and now it encompasses every aspect of our lives - our wardrobes, home, diet, entertainment, shopping, and relationships.
Together with the simplification of our lives, we also strive to green our lives, striving for sustainable, less-waste and more responsible habits and products. My green journey started almost a decade ago when I did my master’s degree on conspicuous consumption. Back then I realised that so many of the products that I use on a daily basis contain ingredients that are less than safe. In my search for alternatives I came up empty. If I bought products that were green and safe, I ended up paying more than what I was prepared to, plus I end up with waste - packaging, labels, marketing material, etc. And that did not sit well with my zero waste drive, nor my minimalistic outlook. I ended up starting to experiment making these products myself, and had a few successes (and a few disasters) that I still use to this day.
Over the years I have adapted recipes, changed outlooks, tweaked convictions. Today, I can call myself a sustainable low waste functional minimalist. A mouthful right! But whatever I call myself will make no difference if I do not live the principles that I preach. In order to do so, my journey is documented here, on this blog, as well as on my Youtube channel.
According to me, a simple life consists of 3 components:
who else is in my tribe?
One of the most stable and dependable people I have the pleasure and honour to know. We basically grew up together, and are (mostly) happily married. I drive him insane and he drives me nuts. Together we have 2 beautiful little girls, and he will do anything and everything for them. And for me. He is our hero, and I don’t even think he knows it…
He is a gamer, with a law degree. He specialises in labour law, and is currently busy with his MBA. A rockstar through and through!
Our first born, she is our sensitive child. Quick to feel the mood of a room, she feels responsible to fix everybody’s problems. She reminds me to be gentler, more impulsive (like I really need a reminder) and more loving. She is not great with touch, so you need to show her love and affection in a different way. Words matter, and she remembers almost everything that you say. The good and the bad. My sunshine social child, she brings the energy and vibrancy to any gathering!
Our second baby, and our last born. We always thought you couldn’t get a busier child than A1. Then A2 arrived. Boy where we wrong! She never sits still, and when she does you need to get worried - shit is going to happen! She is wild and free and have a will of her own. Do not tell her what she must do! She doesn’t like people, being more of a loner she will allow you into her space if she knows and likes you. But she is also highly affectionate, loving hugs and cuddles. Just don’t do it wrong!