Our story

Hello & welcome!

Esrida Brits

Hi! I am Esrida, wife to one and mother to two beautiful little girls. I was born and bred in Pretoria, in sunny South Africa. I run on coffee and by choice only wear makeup when I have to look socially acceptable. The rest of the time you will find me in my active wear.

I believe that if you don’t dream big, you might as well leave it. With the help and support of my awesome husband we are slowly building an empire! But always based on our own terms of success. For me, that is plenty of quality time with my family and friends and lots of laughs with my kids.


Darius Brits

One of the most stable and dependable people I have the pleasure and honour to know. We basically grew up together, and are (mostly) happily married. I drive him insane and he drives me nuts. Together we have 2 beautiful little girls, and he will do anything and everything for them. And for me. He is our hero, and I don’t even think he knows it…

An avid gamer with a law degree, he has a new-found passion for marketing and business strategy. He specialises in labour law, and is currently busy with his MBA. A rockstar through and through!


We serve overwhelmed and stressed individuals by helping them change their priorities, to simplify their lives to make them more fulfilling, and to reach for and achieve their goals.

At A life lead simply we believe that life should be easy, carefree, and simple. Although not always possible, we can each do our part in trying to accomplish this not only for ourselves but for others as well.

After all, there is no greater joy in life than knowing you helped someone else to smile bigger, laugh louder, or love deeper.

why a life lead simply?

The vision behind A life lead simply is to share our experiences and knowledge on how to make your life a little less complicated, because we believe there is an absolute joy in a simple life.

A life lead simply is also my creative outlet, my venting space, a place where I can go and hide after a long day or share my happiness. The aim is not to be a blogger, but rather a guide intent on sharing my life, my story, my challenges and my achievements. For Darius, it presents the outlet to practice and refine his business skills, and he is doing a stellar job!

Join us on this journey, share your own experiences and get to know the story behind the screen.

our goal with a life lead simply

We are here to help you

  1. Simplify your life

  2. Eliminate toxins from your life

  3. Minimise the aspects of your life which is not important, and emphasise the aspects of your life which are

our story

I own a catering and events business, I do this blog, run another website, and an online store. Darius is a gamer through and through, loves romantic comedies and teasing his daughters. He works long hours, on this blog, our shop, his MBA and my nerves. We have 2 small kids, a household and pets - a dog, a cat, and a tortoise.

As you can imagine, we have a busy household. Between the planning and cleaning and working and cooking there are little time left to struggle. Because we have such busy lives we realised that if we do not simplify our lifestyle we will never get around to do most things, we will bring up our kids in chaos, and most probably never attain life satisfaction. Our journey to simplify started, and now it encompasses every aspect of our lives - our wardrobes, home, diet, entertainment, shopping, and relationships.

Together with the simplification of our lives, we also strive to green our lives, striving for sustainable, less-waste and more responsible habits and products. My own green journey started almost a decade ago when I did my Master’s degree on conspicuous consumption. Back then I realised that so many of the products that I use on a daily basis contain ingredients that are less than safe. In my search for alternatives I came up empty. If I bought products that were green and safe, I ended up paying more than what I was prepared to, plus I end up with waste - packaging, labels, marketing material, etc. And that did not sit well with my zero waste drive, nor my minimalistic outlook. I ended up starting to experiment making these products myself, and had a few successes (and a few disasters) that I still use to this day.

Darius jumped in when he saw there was just no stopping me. I think having two kids also contributed to his convictions. Today, he goes shopping with cloth bags, remembers his Ecoffee cup and orders drinks with a definite “hold the straw”.

Over the years we have adapted recipes, changed outlooks, tweaked convictions. Today, we can call ourselves sustainable low waste functional minimalists. A mouthful right! But whatever we call ourselves will make no difference if we do not live the principles that we preach. In order to do so, our journey is documented here, on this blog, as well as on our Youtube channel.

According to us, a simple life consists of 3 components:


Natural living

Less waste

I love my simple life
— Esrida Brits

who else is in our tribe?

kids (82).jpg


Our first born, she is our sensitive child. Quick to feel the mood of a room, she feels responsible to fix everybody’s problems. She reminds me to be gentler, more impulsive (like I really need a reminder) and more loving. She is not great with touch, so you need to show her love and affection in a different way. Words matter, and she remembers almost everything that you say. The good and the bad. My sunshine social child, she brings the energy and vibrancy to any gathering!



Our second baby, and our last born. We always thought you couldn’t get a busier child than A1. Then A2 arrived. Boy where we wrong! She never sits still, and when she does you need to get worried - shit is going to happen! She is wild and free and have a will of her own. Do not tell her what she must do! She doesn’t like people, being more of a loner she will allow you into her space if she knows and likes you. But she is also highly affectionate, loving hugs and cuddles. Just don’t do it wrong!


still here? then join our tribe! let’s get social

want even more?